If your great idea solves problems, the rest is mostly filling out forms online. You can knock it out in a few days.
Turns out you use different pitches with different types of people. It's a matter of dominance.
The Business Network International (BNI) found that 75 per cent of business owners are put off engaging with a small business because of its lack of social media presence. With over 270 million Twitter users and 1.2 billion Facebook users, there is hard evidence that social media is a powerful tool for business owners, however many SMEs are still reluctant to build an online following.
It's what every consumer should hear whenever and wherever they encounter your product or service.
A new study found that having too much charisma can hinder your effectiveness as a leader.