Why journalists are ignoring your press releases
Spending more time writing your press releases than reading them? Perhaps these tips will help you.
The Guardian has compiled a list of reasons why your press releases might be failing and how you could fix these to improve the impact of your press releases this year;
- The subject header is offputting
- You’ve buried your ‘top line’
- It’s too long
- It sounds too much like a sales pitch
- It’s full of jargon
- It’s too wordy
- Your quotes are boring
Read the full article here.