Tewkesbury-based clothing brand Weird Fish recruits staff as models
Tewkesbury clothing brand Weird Fish have had to adapt their marketing amid the current situation which has seen their staff members transform into models. Weird Fish, who have 1,400 stockists all across the UK, promoted their new collection by recruiting their staff members as models.
The staff were sent a selection of garments to wear and photograph as part of their 'staff photography initiative.'
They then shared photos of themselves at home putting the new collection to the test, showcasing the garments in real-life settings while carrying out activities such as yoga, walking, garden games and even handstands.John Stockton, Managing Director at Weird Fish said: “We want to continue building an authentic look and feel for our products, so have used our Active Life collection as an opportunity to do something a bit different – showcasing our clothing in the ‘real world’ and an everyday setting.
“Our ethos centres around offering relaxed, easy-going and feel-good clothing that gives a ‘forever weekend’ feeling. Our staff are already an active bunch, so we felt they were perfectly placed to try out this new range from the comfort of their own homes. After all, we want to show our customers that we love the brand as much as they do.”